Blue Ocean Strategy instal the new version for apple

In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Although some blue oceans are created well beyond existing industry boundaries, most are created from within red oceans by expanding existing industry boundaries. Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Products become commodities, and cutthroat competition turns the red ocean bloody. As the market space gets crowded, prospects for profits and growth are reduced. Companies try to outperform their rivals to grab a greater share of existing demand.

In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Blue oceans denote all the industries not in existence today. Red oceans represent all the industries in existence today. A market universe consists of two sorts of oceans: red oceans and blue oceans. Creating Blue Oceans The only way to beat the competition is to stop trying to beat the competition.

Blue Ocean Strategy instal the new version for apple